Document Type

Report

Publication Date

11-21-2018

Abstract

In two randomized controlled trials, Faunalytics tested whether referring to meat by the animal it came from would have an immediate effect on attitudes or reported consumption. To our surprise, the answer was no.

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For more information, visit Faunalytics: https://faunalytics.org/pork-or-pig-beef-or-cow-implications-for-advocacy-and-research/

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