In partnership with Animal Equality, Faunalytics conducted a randomized controlled trial in a realistic animal advocacy context. The results showed that Animal Equality’s pig-focused videos had a significant impact on pork consumption compared to a no-video control condition. In addition to the full report, we also published a post about lessons learned from this large-scale field study to help others who want to undertake similar research.
Faunalytics (2018). An Experimental Investigation of the Impact of Video Media on Pork Consumption. Retrieved from: https://faunalytics.org/wp-content/uploads/2017/12/Animal-Equality-Report-Final.pdf