Title

Reduce or Go Veg? Effects on Meal Choice

Authors

Faunalytics

Document Type

Report

Publication Date

2-19-2020

Abstract

In this campus-based randomized controlled trial, we found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction. The results point to a need to use strong, well-designed pledges and support people in maintaining the commitments they make.

Comments

To view the full report, visit: https://faunalytics.org/reduce-or-go-veg/

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