Reduce or Go Veg? Effects on Meal Choice
In this campus-based randomized controlled trial, we found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction. The results point to a need to use strong, well-designed pledges and support people in maintaining the commitments they make.
Faunalytics. (2020). “Reduce” Or “Go Veg”? Effects On Meal Choice. Retrieved from: https://faunalytics.org/reduce-or-go-veg/