Study of Current and Former Vegetarians and Vegans
This comprehensive study examined key factors in current and former vegetarians’ and vegans’ decisions to adopt (and sometimes give up) their diets. Results were drawn from a representative sample of more than 11,000 adults in the U.S. and showed that approximately 4 in 5 vegetarians resume eating meat at some point.
Asher, K. et al. (2014). Study of Current and Former Vegetarians and Vegans. Retrieved from https://faunalytics.org/wp-content/uploads/2015/06/Faunalytics_Current-Former-Vegetarians_Full-Report.pdf.