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This is the tenth anniversary of the World Happiness Report. From its first year, the report has had a large and growing readership – reaching over 9 million in 2021. It has been widely cited. But more important has been the message the Report has carried. The true measure of progress is the happiness of the people that happiness can be measured; and that we know a lot about what causes it. Given this knowledge, it is now possible for policy-makers to make people’s happiness the goal of their policies. And each of us can live a wiser life. We take the tenth anniversary as an opportunity to consider how far happiness research has come, where it stands, and the promising opportunities that lie ahead.