The article discusses the moral aspects of vegetarianism. This will make vegetarians more compassionate and caring for animals and will result in better health and less finances. The virtue theory or the vegetarian justifying principle connotes that one should not support even symbolically bad practices to animals when good alternatives are readily available. Becoming a vegetarian is a way of attesting to the depth and sincerity of one's belief in the wrongness of how we treat animals and its consequence to humans. Consequentialism does not demand too little because it requires that one conforms his behavior to the vegetarian justifying principle and that vegetarianism should bring more goodness into this world than its non-vegetarianism counterpart.
Nobis, N. (2002). Vegetarianism and Virtue: Does consequentialism Demand Too Little?. Social Theory & Practice, 28(1), 135-156.