This study examined existing and novel names for plant-based meat alternatives. It provides data about U.S. meat consumers’ relative preferences for the different labels, and whether demographics play a significant role. These findings can be used by advocates and manufacturers to increase the appeal of plant-based options and target their appeals more effectively.
Faunalytics (2019). What To Call Plant-Based Meat Alternatives: A Labeling Study. Retrieved from https://faunalytics.org/what-to-call-plant-based-meat-alternatives-a-labelling-study/