Document Type

Report

Publication Date

1-23-2019

Abstract

This study examined existing and novel names for plant-based meat alternatives. It provides data about U.S. meat consumers’ relative preferences for the different labels, and whether demographics play a significant role. These findings can be used by advocates and manufacturers to increase the appeal of plant-based options and target their appeals more effectively.

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For more information visit Faunalytics: https://faunalytics.org/what-to-call-plant-based-meat-alternatives-a-labelling-study/

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