In two randomized controlled trials, Faunalytics tested whether referring to meat by the animal it came from would have an immediate effect on attitudes or reported consumption. To our surprise, the answer was no.
Faunalytics (2018). Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research. Retrieved from https://faunalytics.org/pork-or-pig-beef-or-cow-implications-for-advocacy-and-research/