Faunalytics completed a randomized controlled trial to find ways of describing “clean” meat (from cells, not animals) that could address naturalness concerns and increase acceptance. We found that 66% of people were willing to try clean meat, 46% were willing to buy clean meat regularly, and 53% were willing to eat clean meat as a replacement for conventional meat!
Faunalytics (2018). Naturalness Concerns And Clean Meat Acceptance. Retrieved from https://faunalytics.org/naturalness-concerns-and-clean-meat-acceptance-a-faunalytics-study/
More information available at Faunalytics: https://faunalytics.org/naturalness-concerns-and-clean-meat-acceptance-a-faunalytics-study/