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What kinds of animals do we see on television and in print media? What are the trends, themes, scenes, and contexts in which animals appear? How are they treated? What are the roles for which they are cast and the fate for which they are destined? What issues drive press and magazine coverage, and how do animal activism, legislation, science and other issues play out in the coverage? Finally, what are some implications for further research, activity, and policy?

These are questions we shall address in this report. The report presents the findings of a benchmark study that begins the task of systematically tracking the most pervasive sources that cultivate public conceptions of animals, and help shape behaviors, rules, and laws about the use and treatment of animals.


Commissioned by The Ark Trust, Inc.