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This report contains the findings of a marketing and opinion research study conducted for the Massachusetts Society for the Prevention of Cruelty to Animals during October, 1996.

The research addressed a variety of issues associated with ownership of cats and dogs by Massachusetts households:

  • Selected characteristics of owned cats and dogs
  • Means of obtaining owned cats and dogs
  • Spaying and neutering data on owned cats and dogs
  • Frequency with which owned cats and dogs are outdoors
  • Veterinary care of owned cats and dogs
  • Degree of owner involvement with owned cats and dogs
  • Opinions about overpopulation of cats and dogs

Some of the data were intended to be compared with corresponding figures from a similar 1991 study conducted for the MSPCA by Dorr Research Corporation.


Conducted for The Massachusetts Society for the Protection of Cruelty to Animals